MY VIRTUAL MODEL IN THE NEWS
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| March 11, 2008 |
| Around the E-Commerce Corner: More 3-D, Avatars |
"With 3-D technology, retailers are able to test different store designs, layouts and merchandising to determine which design is most effective," said John Butler, CEO of Kinset. Previously, retailers would have consultants perform the live testing of different layouts, a process that required a great deal of time, resources and money."
Source: E-commerce Times
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| January 29, 2008 |
| Sears.com |
"Sears.com`s store pick-up delivers—literally—for shoppers, Sears says Sears.com`s store pick-up service for online orders not only promises orders will be ready within five minutes of when a shopper arrives at the store, it will also bring the order to the customer`s car—even though that results in less in-store sales."
Source: Internet Retailer
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| September 20, 2007 |
| Searching For A Perfect Fit |
"My Virtual Model lets shoppers dress up an online model with the ability to use clothes with varying colors and fabrics so as to have a better picture of what they would look like. Customers can then save as many dressed models in their virtual closet. "
Source: RarePlay
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| August 13, 2007 |
| Tweens can play dress up with Sears & e-Me |
"Tweens, youngsters ages 8 through 12, could be a challenge for some parents, especially when buying clothes. Now that the back-to-school season is starting, Sears, Roebuck & Co. has launched a Web site called e-Me that aims to attract young shoppers and their parents. "
Source: Daily Herald
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| August 9, 2007 |
| Let your figures do the shopping |
"Kids may choose their wish list of back-to-school clothes at Sears with a digital twist."
Source: Chicago Sun Times
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| August 8, 2007 |
| Sears launches virtual shopping site for tweens |
"Sears has launched a microsite that offers tweens a virtual shopping experience."
Source: DM News
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| July 12, 2007 |
| Most 'Infectious' Ideas |
"Communities and virtual worlds are ubiquitous in the media and in perceptions of people as trends. We went from mass media to personal media; the advertising is also morphing to customer relationship and avatar-based advertising."
Source: CNN Money
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| March 12, 2007 |
| Log in Your Measurements, and the Clothes May Fit |
"My Virtual Model has worked with Lands' End, Sears and other companies to offer on-screen representations that help those sites' customers try on clothes virtually before buying them. Louise Guay, chief executive of myvirtualmodel.com, said that in the coming weeks, the service would allow users to mix and match clothes from different retailers and replace the generic faces of the models with pictures of their own faces."
Source: The New York Times
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