Success Stories
Simons - Mix & Match
Launched in May 2012.
La Maison Simons is a Quebec (Canada) based retailer selling popular high quality fashion. La Maison Simons Dressing Room gives customers the ability to mix & match swimwear and accessories, and view them as an outfit. With about 230 products availale to try-on. This site uses the Tog Outfitting solution which is photo based mix and match outfitting tool and is hosted entirely in the cloud using the Amazon application platform.
Relooking-People - Personal Fashion Recommendations
Launched in January 2012.
Relooking-People is a personal stylist service based in France. They offer packages to individuals who want personal fashion and makeup consulting. Their team of professional stylists will prepare a personalized report with recommendations illustrated using My Virtual Model. They will also upload a photo of your face onto your virtual model for you. Once you signup, you can also use their online dressing room. Site is in French only.
One Stop Plus - Virtual Fitting Room
Launched in November 2011.
This virtual fitting room is a combined Facebook App and inline page integrated into the OneStopPlus.com site. Users create their model, dress up with 200 items from OneStopPlus brands, save their outfits to their closet, and share outfits with friends on Facebook to get the most votes. The month of November featured a prize of 250$ for the most popular outfit.
Quiz Clothing - Virtual Fitting Room
Launched in October 2011.
With its relaunch Quiz Clothing choose to provide a virtual fitting room to enable their customers to virtually try-on clothes, shoes and accessories with their personal virtual model. With MVM's highly scalable process the entire collection is digitized and updated three times a day. The Virtual Fitting Room is highly engaging resulting in an increased conversion of 59% and an increased average order value of over 48%.
From a social media perspective Quiz Clothing regularly organises outfit competitions resulting in a staggering amount of participents. In the latest competitions over 19% of all Facebook fans participated and over 12% commented on other particpant's outfits.
Moni Ducci - Magic Mirror
Launched in October 2011.
For Moni Ducci MVM developed a Magic Mirror to allow business men to virtually try-on and buy shirts, ties and cufflinks instore. This efficient way to try-on, mix & match and define the right size results in higher instore conversion, improved customer service and loyalty.
Conaught Group - Create A Look
Launched in July 2011
Create A Look - by the Connaught Group - uses the Dynamic Outfitting solution which is photo based mix & match outfitting tool used with in-house Carlisle and Per Se brands.
Users are guided in their outfitting process to select items that go well together. The user can view the front and back of the mannequin and click a single button to buy the entire outfit.
Styling options are available by clicking on the mannequin. For example, a shirt can be tucked into a pant, and a jacket can be closed or opened. A belt can be put on a skirt or around a jacket. Styling options enable each product to be shown in its unique way including jackets that are reversible and zippers that can detach collars and sleeves.
Premium Outlet - Virtual Fitting Room
Launched in June 2011
Premium Outlet, a flash-sale fashion community for street-wear launched its virtual fitting room in June 2011. They have been one of the first companies using the male virtual model in order to inspire men on how to dress and mix & match clothing. The main aim is to improve cross selling and sell complete outfits. They use our extended back-end tools and fashion recommendation algortims to manually and automatically create inspirational looks based on real-time stock levels. In addition newsletter content is created weekly and automatically replaced when sold-out.
Enelle - Virtual Fitting Room
Launched in January 2011
Enelle is a new Dutch fashion brand founded by Zantman Modegroep launched in 2010 . The Virtual Fitting Room plays a central role in the online shopping experience and allows customers to try-on fashion on their personal virtual model. The results are clear. Conversion rates increased with over 40% and the average order value has doubled. "The fitting room is an ideal approach to allow people to easily buy complete looks", according to the CEO of Zantman Modegroep.
